Position the brand in the digital world, with a strong focus on a younger market, while strengthening the link with their classic consumers.
We worked on a brand styling, combined with the launch of their e-commerce, developed and integrated with the company's ERP. A new strategy was implemented on social networks and digital media, focusing on positioning the brand on the defined target and in generating sales from the platform.
Significant increase in sales from their e-commerce, as well as the participation of followers on their social networks. Improved sales in their stores, especially at the point of sale assigned to the online sales pickup.
