Launch this new brand of artificial eyelashes in the Panamanian market and introduce the brand to a mainly female audience, requiring not only to know the brand, but also to incorporate a new habit of healthy consumption.
We developed a key visual in line with the brand's profile, and we carried out a content strategy in Social Networks, complemented by digital media management, aimed at getting the brand known in their segment, and to promote online sales.
We were able to develop a well-defined identity that consumers were able to appreciate and they responded accordingly.
